Privacy Policy

At Lucky Bird Forever, your privacy matters to us. This Privacy Policy explains how we collect, use, store, and protect your personal data when you interact with our website or services. We are committed to handling your information responsibly and in compliance with UK data protection laws. 

1. Who We Are 

• Brand: Lucky Bird Forever 

• Website:  www.luckybirdforever.co.uk 

• Contact Email: info@luckybirdforever.co.uk 

2. Information We Collect 

We collect personal data in the following categories: 

• Contact Information: Name, email address, phone number, delivery and billing addresses. 

• Payment Information: Payment details provided at checkout (handled securely via third-party processors; we do not store card numbers). 

• Order History: Products purchased, transaction totals, order date. 

• Usage Data: IP address, browser type, pages visited, time spent on site, and device information via cookies or analytics tools. 

3. How We Use Your Data 

We use your data to: 

• Process Orders: Deliver your purchases, manage transactions, and communicate order updates. 

• Customer Support: Respond to your queries or requests. 

• Marketing (with consent): Send you newsletters, promotions, or product updates. You can opt out at any time. 

• Site Improvement: Analyse traffic and usage to improve our website, services, and user experience. 

• Legal Obligations: Comply with tax, fraud, and other regulatory requirements. 

4. Legal Basis for Processing 

• We process your data under the following legal bases: 

• Contractual obligation – to fulfil your order. 

• Legitimate interest – to improve services and prevent fraud. 

• Consent – for optional marketing communications. 

• Legal obligation – to comply with UK law. 

5. Sharing Your Information 

We do not sell or rent your personal data. We may share it only with: 

• Service providers – such as couriers, payment processors, IT systems, and email providers. 

• Legal authorities – if required by law or to protect our rights (e.g., fraud prevention, regulatory requests). 

All third-party providers are bound by strict data protection obligations. 

6. Your Rights 

Under UK GDPR, you have the right to: 

• Access – request a copy of the data we hold about you. 

• Correction – ask us to correct inaccurate or incomplete data. 

• Erasure – request deletion of your data where legally applicable. 

• Objection – object to processing based on legitimate interests. 

• Withdraw Consent – at any time, for marketing or other consent-based uses. 

• Data Portability – request your data in a structured, machine-readable format. 

• To exercise these rights, email: info@luckybirdforever.co.uk 

7. Cookies & Tracking Technologies 

We use cookies to personalise your experience, improve website performance, and gather analytical insights. 

You can manage your cookie preferences in your browser settings. For full details, see our Cookie Policy. 

8. Data Retention 

We only retain personal data for as long as needed to fulfil the purposes outlined in this policy or to comply with legal obligations (e.g., tax or audit requirements). After that, data is securely deleted or anonymised. 

9. Security Measures 

We use appropriate technical and organisational measures to protect your personal data from unauthorised access, misuse, or disclosure. However, no system is completely secure, and we cannot guarantee the absolute security of data transmitted via the internet. 

10. Changes to This Policy 

We may update this Privacy Policy from time to time. Changes will be posted on this page with a revised “Last Updated” date. Continued use of our website implies your acceptance of the updated policy. 

11. Contact Us 

If you have any questions or would like to exercise your rights, contact us at: info@luckybirdforever.co.uk